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Thursday, 1 May 2014

Final Proposal

Final major project

Todays Tales

My chosen genre is fashion photography. 

Over the last year or so I have enjoyed creating narrative imagery for editorial pieces and used a lot of digital manipulation with tools such as Photoshop to achieve my final images. I like to photograph and create images that have an aesthetic value, a hint of surrealism and have a narrative background, a story to tell.

My influences are from varied sources. Tom Hunter inspired me after researching his work, which I then went on to feature in a previous unit of mine. I like the way he incorporated master’s paintings into his unheralded stories images. Bringing the scenes of these paintings into today's currant affairs. 

Anchor & Hope-Tom Hunter
Christinas World-Andrew Wyeth
                                           



I also love Tim Walkers work. He features often in fashion magazines and is renowned for his fashion photography that also has a hint of surrealism and can be at times presented in an editorial style.

Tim Walker-Dreaming of Another World

To help me progress and refine my work for my Final Major Project I would like to focus on a mock client requirement. My love for fashion and fashion photography has influenced me and my mock client will be Vogue-Vogue Italia and a designer’s range of clothing or accessories.  

After identifying my client’s requirement, they wish to have a three-page feature in their July edition. 
This particular feature must display a designer’s clothing/accessory range and convey a particular lifestyle. Each image must portray a lifestyle of such that the viewer can relate to envisage to be part of. The client would like the images to be magical and surreal but also modern.


The final images will be presented in a series so I will need to put some thought into the format and print to ensure that each image will be able to be presented in the same manner. All images will have to flow from one to another naturally. Using similar tonal values, colours and textures etc. will encourage this. I will also have to bear in mind the composition, that these images need to be adaptable in order to sit within a publication, taking into mind for example negative space for text overlays or no subject is central in case the publisher wants the image to be a centre page spread etc...

I have chosen a theme of fairytales and folktales. My images will be a modern adaptation of an old tale with a surreal twist.

I will be producing a series of three digital images that will be representing Menswear, Ladies wear and children’s wear of a particular designer. Each image will be a narrative image of a fairytale. The twist will be that the fairytale will be presented in a manner that will be as if it took place in this day and age. This will allow the clothing range to fit within the theme. The lifestyle this will convey will be fun, adventurous yet versatile.

In the first instance I will be researching old fairytales and folktales, carefully selecting which ones could be realistically incorporated into today's currant affairs and modern life scenarios.
I will be using my Pinterest board to pin any useful sources of information such as children's books, paintings, photography and movies (Hansel & Gretel etc.). Alongside this will be research on photographers who specialise in fashion photography and surrealism, their techniques and equipment used to achieve their final images.

I will be shooting my images digitally so I have the option to shoot in raw. This will allow me to edit the images without taking quality away. I may need to manipulate and impose backgrounds etc. to achieve the final images so I need to research and practice these techniques in Photoshop. I will also be using the specialist location unit to achieve the desired affects for my final images.

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The final images will be a series of three images in digital square format. They will be presented to the client as single images both high and low resolution. I will also include a triptych template version again in high and low resolution.

Each image will be a scene representing a fairytale portrayed in this day and age with models displaying a particular designers clothing range.


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